SOSTEGNO ALLE PICCOLE E MEDIE IMPRESE DI ABBIGLIAMENTO è una piattaforma di vendita online di abbigliamento, accessori e scarpe uomo/donna.

Un sito di E-Commerce multimarca italiano che vende online abbigliamento dal 2014.




La nostra organizzazione è esclusivamente rivolta al mercato online, non abbiamo negozi fisici tradizionali. Siamo professionisti nel nostro settore, con un background importante nel mondo della moda.

Siamo consapevoli del cambiamento della società e dei processi evolutivi del commercio e dell’internazionalizzazione globale.

Vogliamo essere un canale di vendita alternativo per le aziende e i brand di abbigliamento che rispettano alcuni requisiti in linea con le collaborazioni già presenti sul nostro marketplace.

Una vetrina sul mondo che valorizza i migliori prodotti e marchi di abbigliamento, seguendo l’evoluzione del commercio e dei rapporti sociali.

Per collaborazioni, contattate il nostro ufficio stile a questo indirizzo:

Oppure telefonicamente al (+39) 075 9288136

SUPPORT FOR SMALL AND MEDIUM CLOTHING COMPANIES is an online sales platform for men's, women's clothing, accessories, and shoes.

An Italian multi-brand E-Commerce site that has been selling clothing online since 2014.




Our organization is exclusively aimed at the online market, we do not have traditional physical stores. We are professionals in our sector, with an important background in the world of fashion.

We are aware of the change in society, the evolutionary processes of trade and global internationalization.

We want to be an alternative sales channel for companies and clothing brands that respect certain requirements in line with the collaborations already present in our marketplace.

A showcase on the world that enhances the best products and clothing brands, following the evolution of commerce, and social relationships.

If you are interested, please contact our style office at this address:

Or by phone at (+39) 075 9288136



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Men’s Shirt – Selection guide

The shirt is a piece of clothing that gives the wearer "cool elegance" and style.

The guidelines that govern the choice of a shirt are never trivial, we try to give suggestions by analyzing some fundamental aspects: the collar, the fabric, the color, the pattern and the wearability.

The Collar

The collar is certainly the most obvious part when choosing a shirt. Personal taste is often decisive, but the context of use, the shape and the heaviness are very important aspects to consider.

The shape of the collar flaps is divided into: Classic or straight: with closed flaps - Spread or Cutaway: with flaps 180° or very open - Button-down: with buttons on the tips - Penny collar or Club: with tips rounded - Wing tips collar or diplomatic: to be worn with the bow tie - Mandarin or Stand-Up: only the strap without flaps.

Classic or straight

Spread or Cutaway


Penny collar or Club

Wing tips collar or Diplomatic

Mandarin or Stand-Up

The heaviness of the collar is determined from the heat-sealed interior and can be: Stiff, Semi-rigid or soft collar. The stiff collar are perfect with the tie and for formal wear, the semi-rigid collar can be worn with or without a tie, the soft collar with the "Water soluble" interior, is  instead to be chosen for the unstructured and casual shirts.

The Fabric

The Fabric: as well in this case, the choice derives from the personal taste, but seasonality is also important. In fact, in addition to the kind of yarn used, the heaviness of the fabric can change and there are fabrics that are more suitable for spring-summer and others for autumn-winter:

We could speak a lot about fabrics. For the moment, we are going to give general information that can help you purchase the right shirt at the right time.

The color:

The color: it is said that the white shirt should be worn only after sunset, while for daytime a blue or pastel-colored shirt is preferable. The context, but also the season, plays a decisive role. Certainly, a white or light shirt in the summertime is more comfortable than a dark shirt, especially if the structure is a muslin or a zephyr or even better a linen canvas.

The pattern

The pattern: the stripes are very elegant during daytime under a blazer and with a beautiful tie, the light blue solid color goes perfectly with a beautiful oxford or twill fabric. The printed pattern is more suitable for leisure and evenings with friends, while the checked is suitable for trips out of town and on the weekend. Mind out, some checked shirts made of noble fabrics can be worn very well even under a jacket.

The fit

The fit: not all body types are the same and therefore the wearability must be different depending on the cut and the model of the shirt. Usually, the fit is regulated by the pleats or darts behind the shirt, as well as by the cut of the fabric. We identify 3 fits that perfectly solve every need of body shapes: Comfort or Regular, Modern and Slim

Comfort is a loose fit, especially in the waist and chest, it has a back without darts or pleats and is suitable for those who need larger volumes.

Modern is perfect for most body shapes, has darts behind, but its volumes are neither too large nor too tight.

The Slim is a suitable fit only for those who have a very thin and athletic body, not just because of darts behind, but the cut of the fabric is modelled especially in the waist.

Each topic covered in this article can be deepened and we will certainly do it in the future, for the moment our aim was to give a general overview of the most important features, and provide interesting clues and a valuable contribution to choosing the right shirt for you .

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Pitti Uomo 94 – A style Gallery

Looking for summer style inspiration?

Take a look at this gallery of the last edition of Pitti Uomo show in Florence! Seems like the next summer we'll see many stripes around.. but that is no the only trend you'll love.

Prêt à porter

The Pitti Uomo trends to copy right away. These are our favorites..

1. The bold stripes shirt

The bold stripes are back! Eye-catching and colored, the stripes go out from the bedroom and conquer the offices.

They are already the must have garment of the modern business man.




2. The summer jacket

Who said the jacket is only for cooler days? That's not true when we talk about formal/business occasions where the jacket is required. That's the event in which the unlined jacket becomes your BF. Even better when it's linen and cotton blend.




3. The straw hat

Chapeau! Cool and natural, it makes us feel the holiday breeze even in town.

This summer dare with a colored band straw hat, match it with a sharp outfit, or wear it on holiday over a T-shirt+shorts, that's up to you!




4. The suede loafers

Many say that loafers are the most fashionable men's shoes, what we know is that they are extremely comfortable and elegant at the same time.

That's a good reason for wearing them both to the office and during freetime!




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The best checklist for a perfect online shopping experience

Some useful tips for online shoppers


Ask the Browser

If the World Wide Web is an ocean, then the browser is your North Star. The only way to find easily what you are looking for is to make an online research. So, choose your favorite search engine (that could be Google, Yahoo, Bing and many more) and type in the reseach bar the keywords for the product you are looking for. The search solutions will certainly be a lot, if you don't know which website to prefer, keep reading, in the next paragraphs we will help you choose the best retailer for you.

Know what the e-shop offers

Check the website's security

Before choosing an e-commerce for your purchase, remember to check out if the website has the green icon of the padlock at the beginning of the address bar and if it has the initials https, and not http. In case they are not provided, avoid to make an order because the payment could be dangerous and your data could be read by third parties.


Read about other customers experience

In the case of online shopping, it may be difficult to trust the store and the service offered. But there is a solution for this: relying on other customers reviews! There is no better way than listening to the experiences of others to decide if that store is safe and reliable, if the shipments are punctual and the products are really as shown. Every e-commerce has a partner that collects the reviews of its customers, so you just have to go and read what other customers have written about it and decide for yourself.

Check the Free Shipping limit

Many e-commerces, including, offer Free Shipping above a certain order total. So before you make an order, check that limit and decide whether you should buy more to avoid the Shipping Fees. Receiving a parcel at home is always a joy, what if that delivery is also free?!

Read the Terms of Use and the FAQs

Boring but important! Spend some minutes reading the terms of use of the site, consult the Frequently Asked Questions and all the sections dedicated to the services offered. Here you will learn about the payment methods, shipping and return of products.

Join the community and get many benefits

Very often, e-commerce invites their visitors to subscribe to their newsletter. This offers multiple benefits that you should not underestimate.
First of all, the e-mails you will receive contain information about products and sales, such as communications about new arrivals, offers or exclusive promotions. Also, when you sign up, a welcome coupon is offered to make your first purchase, so why not take advantage of it?

Proceed to the purchase in tranquillity

Use safe payment methods

Once you have chosen the store for your purchase and you are proceeding with the order, choose the payment method you prefer among the various methods offered (usually credit cards, PayPal, bank transfer and cash on delivery). Among the cards, prefer when possible the credit or the prepaid ones instead of the debit ones because they are safer. Anyway, remember that if an e-commerce has the https Security certificate, the payment is managed and guaranteed by your bank. Today the most common and faster method is through Paypal that allows you to pay without entering your bank details each time, without any commissions.



Type your data without any worries

During the order procedure, you are asked to fill the forms with your datas and shipping address. If you have read the Terms of Use, you know that your data are always safe and protected by the Privacy Policy! So don't worry about it and complete your order filling your personal information carefully to avoid typing errors.

Contact the customer service when needed

If you still have doubts or special needs, do not hesitate to contact the customer service by phone, email or online chat, they are available and happy to help you with the purchase!

Enjoy the shopping and wait for your purchase!

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7 things to do on Valentine’s Day

valentine's day

Find your favorite Valentine's Day activity

Whether you are in a stable and long-lasting relationship or you are a fresh new couple, you probably have no idea of what to do on Valentine's Day. If that's so, here are seven excellent but simple ideas for spending the day with your beloved! There are both low-budget still enjoyable activities to do nearby, and more refined and special solutions.. pick up the one it's more suitable for you!


A day at the SPA

Look for a romantic SPA or go to a free hot springs site, the relax is guaranteed!

Or, if you prefer a more intimate place, do it at home. Enjoy a hot bath with natural essences while listening to your favorite music. Simple but perfect, isn't it?


Ice-skating or skiing

This season is the best one to enjoy winter activities, so why not take advantage of it? 

Snow gives a natural romantic atmosphere, a day of skiing or ice-skating is the right solution for those who want to spend an active romantic day. Then falling down together or in each other's arms will be so romantic!

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How to iron a dress shirt in 5 steps

Guide to ironing a dress shirt

No one actually likes to iron, but there are garments that really must be ironed before being worn. The dress shirt is surely one of them, wearing an expensive, fine shirt is completely worthless if it is full of creases.

So, given that ironing a shirt is compulsory (except for special no iron shirts), it is necessary to learn how to do it properly. Read this guide and practice as much as you can until you became a master of ironing!

Ironing essential tools:

  • The iron – Invest in a good quality high-heat iron, whether it’s a travel sized or not. It is also useful to have a steam iron, it will take you half the time and the outcome will be better.
  • The board – Do not undervalue the importance of the ironing board, the wrong support is really bad for the posture and it will make the work more difficult and even dangerous. Choose carefully the board that’s confortable to you, the adjustable high boards are the best ones.
  • Starch spray: Not necessary but useful, use it on the shirt before ironing.
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7 footwear styles that every man should own



Shoes are the real basis of a perfect look. The shoe is always an important part of the male image, both for formal and working outfits, both for casual ones. Every occasion has its perfect shoe, it is absolutely wrong to wear the same shoe in different places and at different moments of the day. So, here is a list of the 7 styles of shoes that every man should have in his closet.


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Shirt’s collar: a style guide

The collar is definitely the most important part of the male shirt: from its shape and fit depend infact the impression that other people have about us. Choosing the best collar and matching properly each collar style to different occasions is essential to every gentleman.
Unfortunately most people do not pay enough attention to this part of the shirt, so here is a short and clear style guide about men shirts collars.

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