SOSTEGNO ALLE PICCOLE E MEDIE IMPRESE DI ABBIGLIAMENTO è una piattaforma di vendita online di abbigliamento, accessori e scarpe uomo/donna.

Un sito di E-Commerce multimarca italiano che vende online abbigliamento dal 2014.




La nostra organizzazione è esclusivamente rivolta al mercato online, non abbiamo negozi fisici tradizionali. Siamo professionisti nel nostro settore, con un background importante nel mondo della moda.

Siamo consapevoli del cambiamento della società e dei processi evolutivi del commercio e dell’internazionalizzazione globale.

Vogliamo essere un canale di vendita alternativo per le aziende e i brand di abbigliamento che rispettano alcuni requisiti in linea con le collaborazioni già presenti sul nostro marketplace.

Una vetrina sul mondo che valorizza i migliori prodotti e marchi di abbigliamento, seguendo l’evoluzione del commercio e dei rapporti sociali.

Per collaborazioni, contattate il nostro ufficio stile a questo indirizzo:

Oppure telefonicamente al (+39) 075 9288136

SUPPORT FOR SMALL AND MEDIUM CLOTHING COMPANIES is an online sales platform for men's, women's clothing, accessories, and shoes.

An Italian multi-brand E-Commerce site that has been selling clothing online since 2014.




Our organization is exclusively aimed at the online market, we do not have traditional physical stores. We are professionals in our sector, with an important background in the world of fashion.

We are aware of the change in society, the evolutionary processes of trade and global internationalization.

We want to be an alternative sales channel for companies and clothing brands that respect certain requirements in line with the collaborations already present in our marketplace.

A showcase on the world that enhances the best products and clothing brands, following the evolution of commerce, and social relationships.

If you are interested, please contact our style office at this address:

Or by phone at (+39) 075 9288136



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Men’s Shirt – Selection guide

The shirt is a piece of clothing that gives the wearer "cool elegance" and style.

The guidelines that govern the choice of a shirt are never trivial, we try to give suggestions by analyzing some fundamental aspects: the collar, the fabric, the color, the pattern and the wearability.

The Collar

The collar is certainly the most obvious part when choosing a shirt. Personal taste is often decisive, but the context of use, the shape and the heaviness are very important aspects to consider.

The shape of the collar flaps is divided into: Classic or straight: with closed flaps - Spread or Cutaway: with flaps 180° or very open - Button-down: with buttons on the tips - Penny collar or Club: with tips rounded - Wing tips collar or diplomatic: to be worn with the bow tie - Mandarin or Stand-Up: only the strap without flaps.

Classic or straight

Spread or Cutaway


Penny collar or Club

Wing tips collar or Diplomatic

Mandarin or Stand-Up

The heaviness of the collar is determined from the heat-sealed interior and can be: Stiff, Semi-rigid or soft collar. The stiff collar are perfect with the tie and for formal wear, the semi-rigid collar can be worn with or without a tie, the soft collar with the "Water soluble" interior, is  instead to be chosen for the unstructured and casual shirts.

The Fabric

The Fabric: as well in this case, the choice derives from the personal taste, but seasonality is also important. In fact, in addition to the kind of yarn used, the heaviness of the fabric can change and there are fabrics that are more suitable for spring-summer and others for autumn-winter:

We could speak a lot about fabrics. For the moment, we are going to give general information that can help you purchase the right shirt at the right time.

The color:

The color: it is said that the white shirt should be worn only after sunset, while for daytime a blue or pastel-colored shirt is preferable. The context, but also the season, plays a decisive role. Certainly, a white or light shirt in the summertime is more comfortable than a dark shirt, especially if the structure is a muslin or a zephyr or even better a linen canvas.

The pattern

The pattern: the stripes are very elegant during daytime under a blazer and with a beautiful tie, the light blue solid color goes perfectly with a beautiful oxford or twill fabric. The printed pattern is more suitable for leisure and evenings with friends, while the checked is suitable for trips out of town and on the weekend. Mind out, some checked shirts made of noble fabrics can be worn very well even under a jacket.

The fit

The fit: not all body types are the same and therefore the wearability must be different depending on the cut and the model of the shirt. Usually, the fit is regulated by the pleats or darts behind the shirt, as well as by the cut of the fabric. We identify 3 fits that perfectly solve every need of body shapes: Comfort or Regular, Modern and Slim

Comfort is a loose fit, especially in the waist and chest, it has a back without darts or pleats and is suitable for those who need larger volumes.

Modern is perfect for most body shapes, has darts behind, but its volumes are neither too large nor too tight.

The Slim is a suitable fit only for those who have a very thin and athletic body, not just because of darts behind, but the cut of the fabric is modelled especially in the waist.

Each topic covered in this article can be deepened and we will certainly do it in the future, for the moment our aim was to give a general overview of the most important features, and provide interesting clues and a valuable contribution to choosing the right shirt for you .

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WITH IT-ELITE SHOWROOM IN MILAN is always looking for new projects and new style ideas, new collaborations and new incentives to continue a path of proposal and innovation aimed at its customers.
That’s why is proud to announce the exclusive partnership with
IT-ELITE is a showroom located in the heart of Milan's fashion district, in Via della Spiga.
An international environment led by professionals who not only offer prestigious labels is also specialized in marketing, communication, and public relations.


From this background and from the common passion for fashion, this partnership was born, destined to last over time.
The brands now on our online catalog in the collaboration with IT-ELITE are:
AMA PURE – Scarves in fine yarns of the highest quality
AMITIE’ – Sophisticated women's clothing
IL BORGO CASHMERE – Cashmere knitwear of the highest quality for men and women
OY – Furs and original fashion accessories
Maria Cardelli – Women's bags
SALCO – Women's coats

Follow with us the evolving trends, savor the beauty and modernity of the most exclusive brands, receive support and services that only a great e-commerce website can offer.


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Pitti Uomo 94 – A style Gallery

Looking for summer style inspiration?

Take a look at this gallery of the last edition of Pitti Uomo show in Florence! Seems like the next summer we'll see many stripes around.. but that is no the only trend you'll love.

Prêt à porter

The Pitti Uomo trends to copy right away. These are our favorites..

1. The bold stripes shirt

The bold stripes are back! Eye-catching and colored, the stripes go out from the bedroom and conquer the offices.

They are already the must have garment of the modern business man.




2. The summer jacket

Who said the jacket is only for cooler days? That's not true when we talk about formal/business occasions where the jacket is required. That's the event in which the unlined jacket becomes your BF. Even better when it's linen and cotton blend.




3. The straw hat

Chapeau! Cool and natural, it makes us feel the holiday breeze even in town.

This summer dare with a colored band straw hat, match it with a sharp outfit, or wear it on holiday over a T-shirt+shorts, that's up to you!




4. The suede loafers

Many say that loafers are the most fashionable men's shoes, what we know is that they are extremely comfortable and elegant at the same time.

That's a good reason for wearing them both to the office and during freetime!




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Men’s Autumn/Winter Footwear – A guide to men’s boots



The best men’s boots to wear in town in winter

Given that there are men’s boots for all seasons, occasions and purposes, it is quite surprising that most men don’t wear them so often. Actually, the fact that they are stylistically between the dress shoes and the sport footwear, make them a very easy and right choice for many occasions and styles.

(Read also: “7 footwear styles that every man should own“)

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The Color Trends – Fall/Winter 2016

An inspirational gallery focused on this season’s must-wear shades

We love the quote “Keep it classic“. That’s why when we’ve decided to focus on this year’s fall/winter color trends, we chose to exclude all vibrant and fluo colors and to represent the classiest shades under a different light, selecting the ones we love most. Sure is you’ll never go wrong as long as you follow these advices.


Matte Black

Simply classic, black is the evergreen color of the cold season. The F/W16 fashion dictates a very elegant matte black, never excessive, always sophisticated. We suggest to try the total black at some special and very refined occasions.


Deep Blue

Summer is gone but we still think about its vibrant and sparkling sea. Bring with you the memories of the past holidays along winter by wearing a very deep blue shade. Blue is always classic but less ordinary than black, match it with an unusual color if you want to be more original.

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Guide to men’s scarf – 5 stylish ways to tie a scarf

Photo credits: Pinterest


Winter is coming, so don’t get caught unprepared! Choose a men’s scarf and learn how to wear it because – apart from keeping you warm – it is a truly stylish accessory!

In fact, if tied properly, the scarf surely enhances a man’s outfit. There are many classic ways to wear a men’s scarf so, in order to match the perfect one to your styles and outfits, here is a simple guide to help you know each one of them.

In many cases a scarf gives a final touch to an outfit. But you have to experiment and try the different ways of wearing a men’s scarf and find the way that suits you the best. It is a very personal matter, and what suits one man will not necessary suit another. A scarf is like a neck-tie, and the way you tie it is part of your personality.

So have a look at this simple guide and find your favorite one!



Tightly tied around the neck,  leaning on the shoulders, or hidden under the jacket: some practical tips to wear the most classic accessory of the season


1. The Once Around

The most classic way, easy and casual. You can wear a scarf this way over a classic jacket in winter or over a shirt during warmer seasons. It will protect your neck from cool breeze but it is not the most warm solution. No doubts the result will always be fashionable!

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The best Chukka Boots styles for men

Chukka boots are what every man needs at his feet during the fall/winter season. Warm and very comfortable, they are the best solution for those looking for a casual but not too sporty style. Here in this post we suggest some of the best Chukka Boots styles for men for your personal fall/winter inspiration.

Chukka boots guide

When we talk about Chukkas, we actually mean some different types of casual shoes. So, first of all we must clear up the difference between Chukka boots and Desert boots. In general Chukka Boot is the common name for ankle-lenght laced shoes, usually made in suede or calf leather, that became popular after the Duke of Windsor wore them in U.S. in 1924.

Desert Boots styles


Photo credits: Pinterest

Among this shoe’s category, we also find the most casual ones, the Desert boots, that have reached great success thanks to the well-known Clarks model. They are less structured and usually have a rubber sole, discover our collection of Wally Walker Desert Boots here.

Wear Desert boots everyday with a casual denim or chino pants, but don’t hesitate to match them with more elegant trousers if you like a more personal style (or feel free to experiment with patterned and colorful socks!).

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